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Video Marketing:
The Stats




More Website Traffic

Better Search Results

Purchase Intent

All sources can be found at the bottom of this page.

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General Stats

  • 54% of consumers want to see more video from a brand they support.  

  • As of 2022, the average American spends 100 minutes per day watching videos online. 

  • 86% of marketing professionals use video as a marketing tool. 

  • Social media platforms like Instagram and TikTok prioritize showing video content more over other forms of content. 

  • 9/10 marketers who use video are satisfied with their ROI. 

  • Video marketing can get 66% more qualified leads each year. 

  • This year 82% of internet traffic came from video streaming. 

  • Online videos have an audience reach of 92% worldwide.

  • On average, video doubles the time someone spends on a page online.

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Golfer Stats

  • 96% of golfers turn to video to learn about a new product or service. 

  • In 2020, 6.2million people golfed for the first time. The largest annual increase in 17 years. How are you standing out to this influx of golfers?

  • 90% of golfers use internet regularly. 

  • 92% of mobile video consumers regularly share video with others. 

  • 64% are more likely to buy a product after watching a video online. 

  • Video in an email can lead to a 200% increase in click-through rate.

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Club Owner Stats

  • 65% of executives visit a vendor’s website after watching a video. 

  • 59% of senior executives agree that if video and text are present on the same page, they prefer video.

  • 48% say their organization uses video, but not to its full potential.

  • 40% said their biggest barrier to video marketing was the lack of a budget dedicated to creating videos.

  • 43% said lack of in-house skill (filming, editing, etc.) was their biggest barrier.

At EGP, we pride ourselves in providing courses with videos that allow a course to realize its full potential for digital marketing. We also provide FAA certified drone pilots and seasoned videographers and editors to highlight your course. Lastly, our videos are affordable and have a lifespan of 10+ years; you purchase video marketing once and will reap the benefits for years to come.

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The Importance of Video Marketing Today

Five years ago, a golf club could stand out simply by running some Facebook adverts using course photography.

Today golf courses are facing more competition than ever before. With new and more marketing channels than ever before; it's difficult to know where to focus your efforts to stand out. In an industry where almost every golf club can seem the same through a golfers eyes, video content can be the differentiator that makes you stand out from the competition and make you the number one choice in your area.

The average person is exposed to 5,000 ads per day. How do you plan to cut through the noise and truly stand out in such a crowded marketplace?

"In this century, there is NO better vehicle than video to showcase your club."

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Eagle Golf took our digital presentation to a higher level, and our bookings are up this winter.


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